{"id":48,"date":"2025-02-27T15:40:19","date_gmt":"2025-02-27T15:40:19","guid":{"rendered":"https:\/\/planning.withrealcustomers.com\/?page_id=48"},"modified":"2025-12-31T15:17:27","modified_gmt":"2025-12-31T15:17:27","slug":"how-were-different","status":"publish","type":"page","link":"https:\/\/planning.withrealcustomers.com\/index.php\/how-were-different\/","title":{"rendered":"How We’re Different"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” bg_image=”17277″ bg_image_type=”default” bg_position=”center top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” color_overlay=”#ffffff” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”slow” shape_type=””][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin=”10″ flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” enable_animation=”true” animation=”none” animation_easing=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_image_with_hotspots image=”50″ preview=”http:\/\/planning.withrealcustomers.com\/wp-content\/uploads\/2025\/02\/james-moore-1966×2048-1.png” color_1=”Accent-Color” hotspot_icon=”plus_sign” tooltip=”hover” tooltip_shadow=”none”][nectar_hotspot left=”80.4772%” top=”53.6585%” position=”bottom”]John is a Vice President at a Public Relations firm, a fitness enthusiast, and a huge fan of traveling.[\/nectar_hotspot][\/nectar_image_with_hotspots][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”People-Based Marketing Basics” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][divider line_type=”No Line”][vc_custom_heading text=”People-Based Marketing is our unique way to deliver a cross-platform, cross-device digital campaign (that encompasses email, display, native, social, and video ALL in one) to people we\u2019ve targeted so precisely that we even know their names.<\/p>\n

There are so many benefits to this program but to do it justice, you\u2019ll need to get the appointment to show it off in detail. PBM is a full digital campaign that works with radio and our other products, so always consider a full package when pitching.” font_container=”tag:p|text_align:left” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f7f7f7″ scene_position=”center” top_padding=”5%” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_text_separator title=”3 Main PBM Capabilities”][vc_row_inner equal_height=”yes” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” boxed=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” pointer_events=”all” icon_fontawesome=”fa fa-users”][vc_column_text]We have the ability to target individuals who match an advertiser\u2019s criteria – ensuring your client\u2019s investment is reaching the individuals most likely to take action. \u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” boxed=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” pointer_events=”all” icon_fontawesome=”fa fa-desktop”][vc_column_text]We\u2019re able to serve these real people ads wherever they go online – ensuring we are reaching them where they\u2019re most likely to respond to a campaign. <\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” boxed=”true” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Accent-Color” icon_padding=”10px” pointer_events=”all” icon_fontawesome=”fa fa-line-chart”][vc_column_text]Following the individual to the point of purchase, we\u2019re able to show the effectiveness of a campaign.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”2%” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”It\u2019s always important to have something unique in the marketplace,
\nso be aware of these two distinguishing factors.” font_container=”tag:h3|text_align:center|line_height:1.5″ use_theme_fonts=”yes”][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Small Line” line_alignment=”default” line_thickness=”2″ divider_color=”extra-color-gradient-1″][\/vc_column_inner][\/vc_row_inner][nectar_icon_list color=”default” direction=”vertical” icon_size=”medium” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1767191115206-5″ tab_id=”1767191115206-3″ header=”Rather than guessing at anonymous audiences, we\u2019re targeting people whom we know by name and we are certain match specific criteria.” text=”Most digital marketing can target males 18-54 who are presumably car owners, whereas PBM can find John Doe who has a five-year-old Ford, an affinity for coupes, and is searching for a new car on an app as we speak.<\/p>\n

Most digital marketing can target females 18-54, whereas PBM can target Jane Doe who we know is 36.5 years old, lives in an apartment at 123 Main Street, has a dog, and likes to ride bikes.”][\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”simple” title=”List Item” id=”1767191115217-0″ tab_id=”1767191115217-0″ header=”And, we will reach those people using multiple digital platforms in a single campaign.” text=”We can put an ad within the car finder app where John is searching for vehicles at the moment, and then send an email to him, and then show him a commercial on his Smart TV when he\u2019s relaxing at home that night.<\/p>\n

We could send an email to Jane Doe, then serve her an ad in her Facebook news feed, and then continuously follow her with display and videos ads as she surfs the web to places like CNN.com and ESPN.com.”][\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f3f5f7″ scene_position=”center” top_padding=”2%” bottom_padding=”2%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”pitch” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”PBM Pitch Samples” font_container=”tag:h3|text_align:left|color:%230B42A0″ use_theme_fonts=”yes” css=””][divider line_type=”No Line”][toggles style=”default” border_radius=”none”][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Prospective Client”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]My name is <my name><\/span> and if you give me 15 minutes, I can share how our unique digital People Based Marketing program allows you to reach a group of pre-identified people who fit your specific target, not just people in an age bracket. Not only does our program reach prospected customers that are pre-qualified, our algorithm also knows where to engage those people best online, so it will adjust to serving ads to you on your preferred platforms and channels. Our program covers all digital platforms, like email, video, social, and so on, but reduces waste by sending your ads <\/span>only<\/b> to the right pre-identified individuals. And because we can follow their digital activity, we\u2019ll send ads to them specifically where we know they\u2019ll see them. To each targeted person, it\u2019ll look like you spent a million dollars to reach them when in reality, you\u2019re just being more efficient with your marketing dollars – that\u2019s working smarter, not harder. I\u2019d love to learn more about your particular objectives, but assuming one of them is growing your business, the opportunities are endless. I\u2019d love to come show you how we can put this new technology to work for you.\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Current Digital Client”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]We\u2019ve been using our products for some time and they\u2019re doing an awesome job for you. I want to show you a new type of digital advertising campaign that we just developed that works really well with what you already have. But with this new technology, we can actually target pre-identified people \u2013 as in you, <\/span><client name><\/b><\/span>,<\/span> by name, if you fit the criteria – not just everyone who lives in a particular zip code. And we know this BEFORE we send out our ads so we\u2019re sure we\u2019re reaching our target. Can we meet so we can review how this would work with our current plan? <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Current Radio Client”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]We\u2019re doing great things on the radio, but I wanted to come in and talk to you about a new technology we have that will make your radio campaign perform even better. We can now reduce waste and target<\/span> pre-identified <\/span><\/i>people who fit your target \u2013 as in you, <\/span><client name><\/b><\/span>, if you fit the criteria – not just people in an age bracket – and serve YOU ads. Our algorithm also knows where you engage best online, so it will adjust to serving ads to you on your preferred platforms and channels. Creepy? Perhaps. Effective? No doubt. Can I come talk to you further about how to best put this to work for you?\u00a0\u00a0<\/span><\/p>\n

So, what\u2019s the difference, really?\u00a0<\/i><\/b><\/p>\n

Rather than guessing at anonymous audiences, we\u2019re targeting people so precisely that we even know their names. I\u2019d love to show you in person and it wouldn\u2019t take long to show you the clear differences. In summary, while there\u2019s certainly merit to more traditional digital marketing campaigns where we could, for example, send an email to everyone who lives in your neighborhood, or we could send a display ad to you while you were at a particular event,\u00a0 but, our People-Based Marketing database has over 15,000 segments on real, verified people. So we could also know what kind of car you drive, what you recently purchased, or if you have a dog or cat \u2013 just to name a few details. And, we know the unique IDs for each and every one of your devices, so if you were in our target, we could follow <\/span>you<\/b>, <\/span><client name><\/b><\/span>,<\/span> not just \u201cunknown person who lives in this zip code.\u201d And we know this BEFORE we send out our ads so we\u2019re sure we\u2019re reaching our target. Our algorithm also knows where you engage best online, so it will adjust to serving ads to you on your preferred platforms and channels. Creepy? Perhaps. Effective? No doubt. And, because we\u2019re following you, we\u2019ll know when you became a customer because of our campaign. Can I come talk to you further about how to best put this to work for you?\u00a0\u00a0<\/span><\/p>\n

How will I know it works?\u00a0<\/i><\/b><\/p>\n

I\u2019d love to come show you more details in-person but in short – the beauty of People-Based Marketing is we know exactly who we\u2019re reaching so we\u2019ll know exactly when they\u2019ve converted. It\u2019s fully transparent – we can demonstrate ROI through actual tracked conversions (both online and in-store). It\u2019s pretty revolutionary. Can I come show you how to make it work for you?\u00a0<\/span><\/p>\n

Is it much more expensive than standard digital advertising?\u00a0<\/i><\/b><\/p>\n

We can review pricing when I see you, but it\u2019s actually much more efficient than standard digital advertising because we can be a lot more efficient in the media we\u2019re utilizing by only reaching the right people who we know already match your targeting parameters. <\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”Voicemail”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Research shows 80% of calls go to voicemail. Be prepared with your message! Practice your script as many times as you need to so you don\u2019t sound scripted.\u00a0<\/span><\/p>\n

Sample Voicemail script:\u00a0<\/strong><\/p>\n

Hi <<\/span><\/span>client name<\/i><\/b><\/span>><\/span>, this is <<\/span><\/span>my name<\/i><\/b><\/span>><\/span> from <<\/span><\/span>your company name<\/i><\/b><\/span>><\/span> and if you used our unique Digital People-Based Marketing program to target me, you\u2019d know that and a whole lot more about me. We use our massive database to target your prospects so precisely, we even know their names. We can follow those people everywhere they go digitally and can ultimately track them purchasing your product\/service. Imagine the possibilities! Would love to work together to create an effective and cost-efficient marketing campaign for <<\/span><\/span>client\u2019s company><\/b><\/span>.\u00a0<\/span><\/p>\n

Once again, my name is <<\/span><\/span>my name<\/i><\/b><\/span>><\/span> calling from <<\/span>your company name<\/i><\/b><\/span>><\/span><\/span>. Call me at XXX-XXX-XXXX<\/span> \u2026.that\u2019s XXX-XXX-XXXX.<\/span><\/span><\/p>\n

Feel free to come up with your own, but have one!\u00a0\u00a0\u00a0\u00a0<\/span><\/i>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/toggle][toggle color=”Default” heading_tag=”default” heading_tag_functionality=”default” title=”E-mail”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Research shows subject lines with three to four words get more responses than shorter and longer ones. Be brief in your email – the more you write, the less likely you are to get a response. Try some variations and see what gets you the most responses.\u00a0<\/span><\/p>\n

Sample subject lines:<\/strong><\/p>\n